Wednesday, 27 May 2020

L’Oreal buys Modiface, a Silicon Valley startup


The world’s biggest global beauty manufacturer L’Oréal has acquired its first startup, Modiface which is a Silicon Valley company offering digital makeover experiences that let users try on different hair or skincare looks using their smartphone camera. Modiface was sold for an undisclosed amount and L’Oréal’s announcement at the Viva Technology in Paris detailed how its new asset would help the company improve its existing AR and AI services.

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