Wednesday, 27 May 2020

Luxury brand Prada sets path for family succession

prada

Lorenzo Bertelli, the eldest son of Prada’s co-CEOs Miuccia Prada and Patrizio Bertelli, has joined the company in a key role, putting him into position as a possible successor to the husband and wife duo that turned the Italian luggage maker into a global fashion powerhouse. He joined the company as head of digital communications last September. Lorenzo Bertelli studied philosophy before his transformation from rally driver to digital executive.

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