Ralph Lauren aims to increase sales by $1B in 5 years
Ralph Lauren’s Chief executive Patrice Louvet unveiled a five-point strategic plan to significantly boost revenue, operating income and payouts to shareholders. The company aims to increase sales by $1 billion by 2023. Louvet’s goal is to woo the next generation of consumers and increase gross margins by improving the core product, amplifying under-penetrated categories and operating “with discipline,” which constitutes being more careful about discounts and promotions.
