SiriusXM to acquire Stitcher, a podcast pioneer!
With a return of more than double E.W. Scripps’s investment in podcasting, SiriusXM today announced a bigger acquisition for $325 million, Stitcher – a podcast pioneer. Stitcher is known for its one-stop platform to create, monetize (via advertising) and distribute podcasts to listen via app and multiple platforms, surely what SiriusXM would like to capitalise on. Stitcher comes with their own mobile listening app and podcast advertising operating on Midroll Media Network.